Answers to questions from Lecture on Focus Groups and Interviews

1. Why is qualitative research appropriate to research topics that defy simple quantification?
A.field research is appropriate to the study of those attitudes best understood within their natural setting.
B.field research is well suited to the study of social processes over time.
C.all of these choices



2. When you use field research, you’re confronted with:
A.decisions about the role you’ll play as an observer
B.your relations with the people you’re observing
C.both a and b
D.none of these choices


3. __________ is an old tradition in qualitative research based on the assumption that an objective social reality exists and can be observed and reported accurately.
A.naturalism
B.ethnography
C.ethnomethodology
D.none of these choices


4. A ______________ is an interaction between an interviewer and a respondent in which the interviewer has a general plan of inquiry, but not a set of questions that must be asked with particular words in a particular order.
A.questionnaire project
B.field research project
C.quantitative interview
D.qualitative interview
E.none of these choices